In web 2.0, customers are in control. To successfully promote brands, products and services in the online social media environment, user-generate content is a powerful key to effectively build buzz and recognition in the social networking society.

The social media advertising pioneer IZEA provides advertisers the tools necessary to effective build social media campaigns through its world’s largest consumer-generated advertising network PayPerPost.com and SocialSpark.com.

IZEA’s Social Media Marketing services include blog posts, blog sponsorships and product sampling that allow advertisers to interact with bloggers all over the world in a transparent and accountable ways through word of mouth marketing.

The marketplace is fueled by the self expression of bloggers and participants in the social networks. PayPerPost is easier to use than paid-search or display advertising and is more powerful to drive page rank to website while SocialSpark provides excellent matchmaking environment for both advertisers and bloggers a place to meet and make friends, as well as doing business altogether.

I am quite contented myself being a member at SocialSpark. Through friends and advertisers suggestions I can get more links as well as higher page rank back to my website.

Advertising at SocialSpark is not like anywhere else. It allows bloggers to leave comments at the offered opportunities, making it more persuasive to bloggers. Recent posts relevance to the advertising are being listed on the footer, encouraging myself to blog even more professionally.