The entrepreneurs claim their product is ‘much cleaner, safer way to inhale nicotine’: unlike the traditional nicotine patches and gum, electric cigarette is designed to be fun and allowed where smoke is banned.

“The e-cigarette is a non-flammable electronic device. It comes in a nicotine cartridge. One cartridge contains of a battery components with indicator light, atomizing device and liquid container, and no dangerous level of chemicals found in a product test,” the manufacturer said in a statement.

With electronic cigarette, smokers inhale real nicotine that help them feel relaxes like traditional cigarette and release water vapor that is actually look like smoke.

The e-cigarette also comes in a variety of flavors: coffee, chocolate, mint—and of course, nicotine.