Singha plans to invest four billion baht in a brewery on a piece of 150 rai land in Nakhon Pathom province.

CEO Sant Bhilrombhakdi said the new plant with capacity of 400 million liters of beer per annum is part of an attempt to tap increasing domestic and export markets demands.

Construction of the new brewery is expected to complete in one year.
“This expansion does not create more local drinkers but rather grasping market shares from our competitors,” said marketing manager Chatchai Wiratyosin.
He said the new production facility will help Singha reached into larger international market as well.

The company has recently signed a premium sponsorship with British football club Manchester City.

It also has sponsorship deal with renowned golfer VJ Singh in an international tournament, as well as an undisclosed Formula One motor racing team.